T���*��,�L�jQk�e��%o���rh!��03AY^)u��f��^ݪ�! Then the study presents a set of recommendations aiming at achieving the desired investment for charitable sector funds such as communication with charities around the world regardless the religion in order to improve the efficiency of charitable sector employees, establishing charity funds and distributing such funds in different segments in the Kingdom. PDF. A Marketing Plan is a written strategy for selling the products/services of a new business. According to the Federal Deposit Insurance Corporation, the United States has more than 7,800 financial institutions as of 2010. Marketing thoughts of Services. The Impact of Internet-Banking on Bank Profitability. The results led to the recommendation that the technology acceptance model is a success model for support using new services for electronic commerce. THE MARKETING PLAN IMPROVING YOUR COMPETITIVE EDGE. It … Service Marketing in Banking Sector and Recent Perceptions in Marketing thoughts of Services. Oman, cي �ى,]n�V�xv�4�N����Z��ٞV�v����V��pu�/o��޷y7}��@��V��u��䶗��"�����B�f��;��m��E`��l�t�ي�6o�7ǵG�����7��3AJ��)�H�"�����Iz�Y�����`&[��n�� The British Business Bank … 1. The facility amount was, f ABC Group for the years 2005, 2006, the net income. This research studied the relationships between technology acceptance model and m-commerce services. It's fast and easy, with LivePlan. The Digital Divide and its Impact on Quality of Education at Jordanian Private Universities Case Study: Al-Ahliyya Amman University. A matrix can be used for all of these tasks; even the analysis of the bank's Asset/Liability portfolio can be driven through such a matrix. He is also the former Chairman and President of Commerce Bank which he founded in 1973 in the USA. PhD in business administration , University of Nebraska, Department of Agricultural Economics, College of Agricultural Economics, Extension, and Management Technology, University of Agriculture, P.M.B.2373, Makurdi, Benue, sociate Professor , College of Business Studies, Kent Business School University of Kent , UK, Tel: (86510) 85913617 , FAX: (86510) 62753617 , Mobile: (86) 13616193600, Directorate of General Studies, Federal University of Technology, Owerri Imo State, Phd (Political Science/Public Administration) University of Calabar, School of Business Management Southern College Malaysia, Senior Lecturer, Department of Business Management. If your plan is designed to help you get a bank loan, include the information about the amount, type and purpose of the funds your are seeking. International Journal of Advanced Computer Science and Applications. which have helped the brand grow. In addition, managers play a significant role in influencing the mobile services in banks through social interaction. Daisybank has 3 employees and is owned and managed by Ciaran and Cheryl Maher. Keoun, Bradely and Hyuga, Takahiko (2008). Bank Marketing Bank Marketing International June 2006 investment will provide a healthy return. Marketing plan: A marketing plan is a comprehensive document or blueprint that outlines a Bank's advertising and marketing efforts for the coming Fiscal year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. smart offer caters the following benefits: Ability to scratch and recharge the account after that initial credit is used. In contrast to previous work, the key finding of the present research is that there is indeed strong empirical support for the spatial void hypothesis in this Philadelphia region. Önce, Günal (2004). Marketing strategy is the marketing logic by which the business unit hopes to achieve its marketing objectives. Bank Marketing Data Set Download: Data Folder, Data Set Description. H�|�ͮ$5�'��k�k�?a;�,��f1��Ѭf � X���;�S�Q��o���VU����O_�%^?��q_���7��׏?�������'�ڮ~���*TB��glן?,��W���Q��.�v}�R���i�9��%p��ǿ�������->�n��������7��͗K��䑒�,Ԙ�/����N^�ˈK����}���׿���B����LR��IV�k Q>�_>�����:~�|���g��ӁS$�!�� by derdack, Mattthes (2009), under the title "Improving Customer Service. 1. This marketing strategy is called, production, teaching for example must include five componen, of industries, product lines. Become Marketing Strategy Certified for $199 $49 (75% off for blog readers only). Currier delivery: Aramex shop and ship, Aramex express shipment. By having your employees inform and educate your customers, you are building trust with your bank’s greatest asset. The researcher selected Shabab Product that Clariden Bank (2003). This study aims to discern the impact of creating and triggering new Banking Products Strategic to identify the overall market play and tactical to execute on the marketing plan. it has Agree to A quire Merrill/ Gnch. Best of all, automated marketing … secure transactional payment system developed by txttrans. Nike, Inc. is a marketer of sports apparel and athletic shoes. across business, markets, processes, etc. Create A Plan & Get Certified Get step-by-step tutorials and premium resources you need to actually create and execute a marketing strategy that drives real results.. r , School of Management ,University Sains Malaysia, Assoc. ow you can run your banking, shopping and money management from it too.". Arthur Meidan. implementation of the strategy and it's prosper. ew Banking Services, Products , Effects , Stockholders. Effective marketing is the key to growing your business - customers can’t buy from you if they don’t know about you. Automobiles and vehicles: Delta TV5 Scooters, Piaggio Vaspa. HSBC being a global bank uses a mix of demographic and geographic segmentation strategy to make its products/ services available to the individualand corporate customers. When consumers feel confident approaching your institution for guidance and advice, they will be more incline… Since the charitable sector is a main contributor in the economic and social development, it may play a significant role in solving the unemployment problems. Shareholders equity totaled 1640.5 million. It establishes objectives, recommended actions, and timing for achieving the objectives. Associate Professor, School Of Management & Social Sciiences, Thapar University. There for, the marketing manage. Use the Employee Development Planning … New Mobile Banking Service Goes Live. Writing the Development Plan The first step in writing an effective development plan starts with assessing current abilities and career interests. A bank marketing strategy that relies heavily on advertising to inform and educate its customers is likely to overlook the most fertile education opportunity available to financial institutions – their employees. A good marketing plan isn’t a product of an overnight task. banking and for banks to interest in marketing subject can be arranged as: Intense competition in financial service sector. (Department of Statistics, Jordanian Government). The bank marketing plan as developed by management will depend on this information as bench marks to measure its success. ResearchGate has not been able to resolve any citations for this publication. The yearly plan concerns marketing objectives and strategies for aproduct, product range, development of the bank for one year, while the long-term marketing plan concerns aperiod of two to five years. 2.2 Bank Details 9 2.3 Key People 9 2.4 Advisors 9 3 Market Analysis 10 3.1 Market Research 10 3.2 Types of Customer 16 3.3 Types of Product and Service 17 3.4 Marketing and Promotion 18 3.5 Main … Implications for marketing strategies that target men and women differently are discussed. Professor International Business School, UTM International Campus, Jalan Semarak 54100 Kuala Lumpur, MALAYSIA, Faculty of Information Technology and Quantitative Sciences, MARA University, Technology MARA Kelantan 18500, Malaysia ,Tel: 60-9-9762-302. rill Lynch. All of these messages promote the opening of the new local bank branch, but each does so while addressing the consumer’s unique needs. provided by the Arab Bank of Jordan in 2005. Marketing plans expand upon the marketing section of business plans to lay down comprehensive strategies for creating and marketing products to a defined target market. �4g��6JN[�h-B. Gifts, Jewelries: Samar Optics, Gifts corner, Optikos Shami. The act of writing down what you want to do, and how you intend to do it, is a key starting point to achieving your business goals. The main objective is to test the so-called spatial void hypothesis that AFSPs tend to locate in markets where traditional banking services are under-provided. 11+ Printable Sales Action Plan Examples – PDF, Docs, Word. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. My pricing strategy is (For example: premium, every day, low price, frequent sales): 3. Bancorp Announces an Increase in First Quarter USA. This will be the basis of your marketing budget and will be used in the projections section of your business plan… According to the Federal Deposit Insurance Corporation, the United States has more than 7,800 financial institutions as of 2010. The results of the study were that, the shareholder equity increased in the end of. My pricing strategy is (For example: premium, every day, low price, frequent … This study aims at identifying the role of the charitable sector in solving the unemployment problems and causes in the Hashemite Kingdom of Jordan, where the literature indicated that there are hi. increasing the shareholders equity" products and in creasing the, As mentioned earlier, the marketing strategy for new banking products and services is the. Start planning. Pages 121-143. Arthur Meidan. Assistant professor, Park Global School of Business Excellence, Kaniyur, Coimbatore. It takes intense research and proper analysis to come up with something good enough to help your company prosper. 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Monzo is a UK-based mobile-only bank that was one of the pioneers of digital banking in this country (Carey, 2018). of Statistics, University of the Western Cape, Assistant Professor, Accounting and Management Department, http://www.znu.ac.ir/. 2005, and the net income also has increase. ne itself, so the transaction is secure, even if the mobile phone is stolen. Segmentation, targeting, positioning in the Marketing strategy of HSBC Bank – HSBC being a global bank uses a mix of demographic and geographic segmentation strategy to make its products/ services available to the individual and corporate customers.. Differentiation targeting strategy is what used by HSBC Bank in order to satisfy the saving and investment needs of the customers. nternet shopping card free of issuance and renewal fees. A marketing plan: – Is part of a business plan and is the foundation for identifying your market, attracting prospects, converting them into customers, and retaining them as customers. • Define your digital marketing objectives, set actionable goals and develop an implementation plan • Identify internal and external resource needs • Keep communication concise and valuable. �n�k+kG����rf������ѤA�Y����v�H-BZ���E��g�V�v.�7�V8�)8��h)�|ViE�� �0��1��X�m�Ҙ�:���x�F�!n�4��Q���P���&�:MbzpΎ�g�!���� USA. THE MARKETING PLAN IMPROVING YOUR COMPETITIVE EDGE. Although attracting and retaining individuals with these skillsets may be a challenge in the current employment environment, developing additional expertise in these areas will allow us to bring more value and risk analysis to banks when examining their IT systems and cyber Furniture and home building: Bibar stores options. marketing strategy to market this product for the Jordanian Citizens who are between 18- banking on the profitability measured in terms of ROA and ROE. Keywords-M-commerce services; usefulness; and ease of use; social interaction. Arthur Meidan. Start your own business plan. Pages 145-163. AN IIM Alumina Initiative & International Journal Economics, al Markets Denbridge press, New York, USA, Marketing Strategy for New Banking Services and Products, and its Effects on the Stockholders Equity, Associate Prof, King Saud University, Riyadh Community College, Faculty of, mman University, Faculty of Administrative & Financial, Sciences, Business Administration Dept.,Jordan, Assistance Prof, Al Ahliyya Amman University, Faculty of Administrative & Financial. Up with something good enough to help your company prosper has its marketing strategy Certified for $ 199 49. The ROE estimation efficient and effective marketing of Bank credit cards bank marketing plan pdf digital Divide and its Impact on of. International June 2006 investment will provide a healthy return your marketing schedule and ease of use in! 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Arthur Meidan. An understanding of the marketing planning process is also a valuable aid in England. b� �tb�X��r� e�Rz��#R��voX�N� ��L�� B������!���Aғ�H3�"���d�C���lE����ג[tb�����-�"�c+B[_-��l��?�-�.-�4#�� .0�����X�c��5#�i��Ks��"Ĵ���D�"���w�z�|�i&@utڢ�qN��q���(m��+�C`�^��� [��6�˫&��g�V��}���E�m�r��G��imE����Ӌ}Wc�����v���!�\�1C�f��}/ \w��V�Ɩ���y�q��$�\w�V��nxl�bFhˆ��Ѷwo�}A?T:d?�׊ �)����¸�"����f�3:q�9huJ0�����p'X�3B�}M Strategic management to strategic change? Research is the backbone of the marketing plan. 3. After this analysis, the recommendations for the management are: universities students, employees in both private and public sector, and, be motivated to persuade any individual enter the bank, To conduct an advertising campaign for the individuals who will reach 18 years of, distributed cash dividends on the stockholders to make them highly sati, Clariden Bank Builds a Foundation for Profitability Switzerland, ord, Robin (2009). free of charges marketers for the Arab Bank. (The Annual Report (2005), Arab Bank of Jordan). increased profitability in this segment from 10percent to 16percent. PDF… This report aims to present the marketing plan of the leader of sportswear innovation, Nike. 2 Temenos Metro Bank case study: Breaking the Mould but Breaking the Malaise (2010), pp9–10. One of the executives of Bank of America has expected the potential results, subscribed by more than 100%. 2005, and the net income also has increase. Turkey. This paper studies the spatial relationship between traditional banking services (Banks) and alternative financial service providers (AFSPs). competition in the banking market in Jordan. The marketing plan is the component of the business plan. Commercial … Sumario: Scanning the environment -- Strategy formulation -- Strategy implementation and control -- Other strategic issues -- Introduction to case analysis -- Cases in strategic management. Preferential interest rates on loans, 25% l. Special loans tailored to meet youth needs i.e Shabab Tech and Shabab car. Join ResearchGate to find the people and research you need to help your work. Although attracting and retaining individuals with these skillsets may be a challenge in the current employment … Shabab Product has been presented to the young individual who are betwe. Selection of personnel for selling the services of a mutual savings bank. A value-based positioning strategyis used by HSBC to emerge as a bridge between different segments of customers around t… Zanjan University , D.N 1 Nagilo Alley, Hidaj City, Zanjan Province, Zanjan, Iran , Regional Development Bank of West Sumatra, Jalan Pemuda No. 5.1 Marketing Strategy. Use the Employee Development Planning Worksheet included to assist in defining your career interests and goals. Things like checking accounts, savings accounts and ATM … It is the only Canadian financial institution dedicated exclusively to entrepreneurs. The aim of this text is to show how authentication is implemented in on-line banking industry. This plan is presented for CrossFit Elevation, a young CrossFit gym in the Santa Fe Arts District neighborhood of Denver, CO. CrossFit is a globally recognized, name-brand strength and conditioning … Details Bank finance needed Own contribution total Appendix examined the gender differences in a realistic choices process. Best of all, automated marketing campaigns leverage the skills of branch employees so banks can build relationships on all channels. One part of marketing that often gets overlooked is marketing to … because each organization mentioned earlier has its marketing strategy, so they will act as. Lacaixa Savings Bank Boots Profitability with Self Service With the help of this the marketing plan summaries the key constituents of marketing plan. Shabab is distinctive bundle of Banking and non banking benefits. Take The Guesswork & Stress Out Of Marketing. Marketing Goals I��Ng�^�&۝@Z��!sVY��R�Ag�����%@I�qnM��ә ��6��+PK��U�����U/S����C�sM�i{�PK�6�LE�*+Kh ��w�Bz�=1HK��AI�*�J(���7� О����R�Z��>T���*��,�L�jQk�e��%o���rh!��03AY^)u��f��^ݪ�! Then the study presents a set of recommendations aiming at achieving the desired investment for charitable sector funds such as communication with charities around the world regardless the religion in order to improve the efficiency of charitable sector employees, establishing charity funds and distributing such funds in different segments in the Kingdom. PDF. A Marketing Plan is a written strategy for selling the products/services of a new business. According to the Federal Deposit Insurance Corporation, the United States has more than 7,800 financial institutions as of 2010. Marketing thoughts of Services. The Impact of Internet-Banking on Bank Profitability. The results led to the recommendation that the technology acceptance model is a success model for support using new services for electronic commerce. THE MARKETING PLAN IMPROVING YOUR COMPETITIVE EDGE. It … Service Marketing in Banking Sector and Recent Perceptions in Marketing thoughts of Services. Oman, cي �ى,]n�V�xv�4�N����Z��ٞV�v����V��pu�/o��޷y7}��@��V��u��䶗��"�����B�f��;��m��E`��l�t�ي�6o�7ǵG�����7��3AJ��)�H�"�����Iz�Y�����`&[��n�� The British Business Bank … 1. The facility amount was, f ABC Group for the years 2005, 2006, the net income. This research studied the relationships between technology acceptance model and m-commerce services. It's fast and easy, with LivePlan. The Digital Divide and its Impact on Quality of Education at Jordanian Private Universities Case Study: Al-Ahliyya Amman University. A matrix can be used for all of these tasks; even the analysis of the bank's Asset/Liability portfolio can be driven through such a matrix. He is also the former Chairman and President of Commerce Bank which he founded in 1973 in the USA. PhD in business administration , University of Nebraska, Department of Agricultural Economics, College of Agricultural Economics, Extension, and Management Technology, University of Agriculture, P.M.B.2373, Makurdi, Benue, sociate Professor , College of Business Studies, Kent Business School University of Kent , UK, Tel: (86510) 85913617 , FAX: (86510) 62753617 , Mobile: (86) 13616193600, Directorate of General Studies, Federal University of Technology, Owerri Imo State, Phd (Political Science/Public Administration) University of Calabar, School of Business Management Southern College Malaysia, Senior Lecturer, Department of Business Management. If your plan is designed to help you get a bank loan, include the information about the amount, type and purpose of the funds your are seeking. International Journal of Advanced Computer Science and Applications. which have helped the brand grow. In addition, managers play a significant role in influencing the mobile services in banks through social interaction. Daisybank has 3 employees and is owned and managed by Ciaran and Cheryl Maher. Keoun, Bradely and Hyuga, Takahiko (2008). Bank Marketing Bank Marketing International June 2006 investment will provide a healthy return. Marketing plan: A marketing plan is a comprehensive document or blueprint that outlines a Bank's advertising and marketing efforts for the coming Fiscal year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. smart offer caters the following benefits: Ability to scratch and recharge the account after that initial credit is used. In contrast to previous work, the key finding of the present research is that there is indeed strong empirical support for the spatial void hypothesis in this Philadelphia region. Önce, Günal (2004). Marketing strategy is the marketing logic by which the business unit hopes to achieve its marketing objectives. Bank Marketing Data Set Download: Data Folder, Data Set Description. H�|�ͮ$5�'��k�k�?a;�,��f1��Ѭf � X���;�S�Q��o���VU����O_�%^?��q_���7��׏?�������'�ڮ~���*TB��glן?,��W���Q��.�v}�R���i�9��%p��ǿ�������->�n��������7��͗K��䑒�,Ԙ�/����N^�ˈK����}���׿���B����LR��IV�k Q>�_>�����:~�|���g��ӁS$�!�� by derdack, Mattthes (2009), under the title "Improving Customer Service. 1. This marketing strategy is called, production, teaching for example must include five componen, of industries, product lines. Become Marketing Strategy Certified for $199 $49 (75% off for blog readers only). Currier delivery: Aramex shop and ship, Aramex express shipment. By having your employees inform and educate your customers, you are building trust with your bank’s greatest asset. The researcher selected Shabab Product that Clariden Bank (2003). This study aims to discern the impact of creating and triggering new Banking Products Strategic to identify the overall market play and tactical to execute on the marketing plan. it has Agree to A quire Merrill/ Gnch. Best of all, automated marketing … secure transactional payment system developed by txttrans. Nike, Inc. is a marketer of sports apparel and athletic shoes. across business, markets, processes, etc. Create A Plan & Get Certified Get step-by-step tutorials and premium resources you need to actually create and execute a marketing strategy that drives real results.. r , School of Management ,University Sains Malaysia, Assoc. ow you can run your banking, shopping and money management from it too.". Arthur Meidan. implementation of the strategy and it's prosper. ew Banking Services, Products , Effects , Stockholders. Effective marketing is the key to growing your business - customers can’t buy from you if they don’t know about you. Automobiles and vehicles: Delta TV5 Scooters, Piaggio Vaspa. HSBC being a global bank uses a mix of demographic and geographic segmentation strategy to make its products/ services available to the individualand corporate customers. When consumers feel confident approaching your institution for guidance and advice, they will be more incline… Since the charitable sector is a main contributor in the economic and social development, it may play a significant role in solving the unemployment problems. Shareholders equity totaled 1640.5 million. It establishes objectives, recommended actions, and timing for achieving the objectives. Associate Professor, School Of Management & Social Sciiences, Thapar University. There for, the marketing manage. Use the Employee Development Planning … New Mobile Banking Service Goes Live. Writing the Development Plan The first step in writing an effective development plan starts with assessing current abilities and career interests. A bank marketing strategy that relies heavily on advertising to inform and educate its customers is likely to overlook the most fertile education opportunity available to financial institutions – their employees. A good marketing plan isn’t a product of an overnight task. banking and for banks to interest in marketing subject can be arranged as: Intense competition in financial service sector. (Department of Statistics, Jordanian Government). The bank marketing plan as developed by management will depend on this information as bench marks to measure its success. ResearchGate has not been able to resolve any citations for this publication. The yearly plan concerns marketing objectives and strategies for aproduct, product range, development of the bank for one year, while the long-term marketing plan concerns aperiod of two to five years. 2.2 Bank Details 9 2.3 Key People 9 2.4 Advisors 9 3 Market Analysis 10 3.1 Market Research 10 3.2 Types of Customer 16 3.3 Types of Product and Service 17 3.4 Marketing and Promotion 18 3.5 Main … Implications for marketing strategies that target men and women differently are discussed. Professor International Business School, UTM International Campus, Jalan Semarak 54100 Kuala Lumpur, MALAYSIA, Faculty of Information Technology and Quantitative Sciences, MARA University, Technology MARA Kelantan 18500, Malaysia ,Tel: 60-9-9762-302. rill Lynch. All of these messages promote the opening of the new local bank branch, but each does so while addressing the consumer’s unique needs. provided by the Arab Bank of Jordan in 2005. Marketing plans expand upon the marketing section of business plans to lay down comprehensive strategies for creating and marketing products to a defined target market. �4g��6JN[�h-B. Gifts, Jewelries: Samar Optics, Gifts corner, Optikos Shami. The act of writing down what you want to do, and how you intend to do it, is a key starting point to achieving your business goals. The main objective is to test the so-called spatial void hypothesis that AFSPs tend to locate in markets where traditional banking services are under-provided. 11+ Printable Sales Action Plan Examples – PDF, Docs, Word. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. My pricing strategy is (For example: premium, every day, low price, frequent sales): 3. Bancorp Announces an Increase in First Quarter USA. This will be the basis of your marketing budget and will be used in the projections section of your business plan… According to the Federal Deposit Insurance Corporation, the United States has more than 7,800 financial institutions as of 2010. The results of the study were that, the shareholder equity increased in the end of. My pricing strategy is (For example: premium, every day, low price, frequent … This study aims at identifying the role of the charitable sector in solving the unemployment problems and causes in the Hashemite Kingdom of Jordan, where the literature indicated that there are hi. increasing the shareholders equity" products and in creasing the, As mentioned earlier, the marketing strategy for new banking products and services is the. Start planning. Pages 121-143. Arthur Meidan. Assistant professor, Park Global School of Business Excellence, Kaniyur, Coimbatore. It takes intense research and proper analysis to come up with something good enough to help your company prosper. 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Monzo is a UK-based mobile-only bank that was one of the pioneers of digital banking in this country (Carey, 2018). of Statistics, University of the Western Cape, Assistant Professor, Accounting and Management Department, http://www.znu.ac.ir/. 2005, and the net income also has increase. ne itself, so the transaction is secure, even if the mobile phone is stolen. Segmentation, targeting, positioning in the Marketing strategy of HSBC Bank – HSBC being a global bank uses a mix of demographic and geographic segmentation strategy to make its products/ services available to the individual and corporate customers.. Differentiation targeting strategy is what used by HSBC Bank in order to satisfy the saving and investment needs of the customers. nternet shopping card free of issuance and renewal fees. A marketing plan: – Is part of a business plan and is the foundation for identifying your market, attracting prospects, converting them into customers, and retaining them as customers. • Define your digital marketing objectives, set actionable goals and develop an implementation plan • Identify internal and external resource needs • Keep communication concise and valuable. �n�k+kG����rf������ѤA�Y����v�H-BZ���E��g�V�v.�7�V8�)8��h)�|ViE�� �0��1��X�m�Ҙ�:���x�F�!n�4��Q���P���&�:MbzpΎ�g�!���� USA. THE MARKETING PLAN IMPROVING YOUR COMPETITIVE EDGE. Although attracting and retaining individuals with these skillsets may be a challenge in the current employment environment, developing additional expertise in these areas will allow us to bring more value and risk analysis to banks when examining their IT systems and cyber Furniture and home building: Bibar stores options. marketing strategy to market this product for the Jordanian Citizens who are between 18- banking on the profitability measured in terms of ROA and ROE. Keywords-M-commerce services; usefulness; and ease of use; social interaction. Arthur Meidan. Start your own business plan. Pages 145-163. 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